Senior Product Designer

Senior Product Designer Crafting

Crafting

A.I. Experiences.

Designing AI-augmented workflows for B2B and agtech teams.

About Me

Senior Product Designer with 10+ years of experience designing AI-driven B2B and agtech products across web, iOS, and Android. I focus on turning complex workflows for agricultural sales teams and agronomists into clear, high-usage tools that improve decisions in the field.

What I'm Great at
  • Designing AI-augmented workflows that fit naturally into existing habits instead of becoming “yet another tool” to manage.​

  • Leading UX for complex enterprise products, especially where data, constraints, and stakeholder needs are messy.

  • Creating cross-platform systems that stay consistent across web, iOS, and Android while respecting each platform’s strengths.​

  • Partnering with multiple squads as the only designer, setting priorities, aligning stakeholders, and making fast, informed trade-offs.

  • Translating ambiguous business goals into concrete journeys, flows, and interaction patterns that teams can ship and measure.

How I work with AI
  • Defining how AI shows up in products, including where it appears in the workflow, how it explains itself, and how users stay in control.​

  • Designing AI copilots, assistants, and recommendation experiences that reduce manual work and increase adoption and trust.

  • Collaborating with product, engineering, and data teams to balance model capabilities, UX, and real-world constraints.

How I support teams
  • Building reusable patterns and lightweight design systems so multiple squads can move quickly without reinventing core UX decisions.

  • Facilitating discovery, working sessions, and usability testing to keep teams grounded in real user needs, not assumptions.

  • Communicating decisions clearly so PMs, engineers, and stakeholders understand the “why,” not just the final screens.

Beyond Work

Outside of my corporate role, I’m exploring how to bring this experience to SaaS and micro-SaaS products, with an eye toward eventually building a design-focused agency around AI-powered tools and workflows.

I stay current on UX and UI trends, experiment with tools like Figma, Mural, and modern AI assistants, and use that curiosity to keep raising the bar on the products and teams I support.